Blog

LinkedIn for Leads – With A Company Page

June 19th, 2013

Tikuli Dogra Technical Writing and Internet Marketing Social media is continuously evolving and expanding.  How do marketing executives, especially in electronic high tech, choose the right shared media channel?  Facebook with 1 billion members is the largest social media site and a proven marketing channel for consumer goods. Twitter is the king of microblogging with…

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The History of Arasan

May 30th, 2013

Sam Beal Internet Marketing Manager In 2002 few people outside of Steve Jobs, could have predicted the iPhone. But a forward-looking technology CEO could expect Moore’s Law to extend into portable devices as it did with PCs. While 2G and 2.5G cellular phones were shipping in the hundreds of millions, the features were rather primitive.…

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Full Speed Validation

May 13th, 2013

Andrew Haines Vice President World Wide Marketing Mobile systems rely on a large number of complex IP functions for memory and peripherals subsystems. To enable rapid adoption of digital IP into customer silicon, most design IP vendors offer synthesizable RTL source, synthesis scripts, and verification IP. For analog and mixed-signal IP, most vendors offer a…

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Trends in Mobile Imaging

April 3rd, 2013

Sam Beal Internet Marketing Manager Introduction There are four key elements to mobile imaging: Media Processing Display Technology Content Interface protocols between processor ICs and image controller IC’s Today’s Application Processors for Smartphone and Tablet have substantial graphics processing capability. Most are fabricated in 28m high K metal gate CMOS nodes and the next generation…

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Validate a USB core with the HVP

February 22nd, 2013

Andrew Haines Vice President World Wide Marketing   Designers planning to use software IP cores  always have to ask themselves, how are they going to validate the IP cores both before and after they are implemented in an SoC. Their software colleagues often ask; “How can we start software development sooner?”   The answers to…

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Arasan IP Design Quality

February 12th, 2013

Chari Santhanam Senior Director Digital Design Recently I received an email with positive feedback from one of our SoC customers. Their latest IC was successfully transferring video to an external display over a sub-system of components from our mobile connectivity portfolio. At Arasan Chip Systems, our mission is to deliver high quality IP solutions with…

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Faster Embedded Smartphone & Tablet Memory Is On The Way

February 11th, 2013

Yuping Chung Mobile Storage Product Manager Interest in faster NAND flash data storage for tablets and smartphones has never been higher. e.g. recent iSuppli Forecast for Mobile Handsets. Recent hardware announcements from Samsung and Toshiba are setting new performance benchmarks and JEDEC, the industry standards body defining both the popular eMMC and new UFS (Universal…

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MIPI SLIMBus Demystified

February 8th, 2013

Andrew Haines VP Worldwide Marketing Prelude to the Webinar – Demystifying MIPI SLIMbus  What is SLIMbus?  SLIMbus is a serial bus with only one clock and one data line with CMOS signaling. There is no analog PHY needed, as it operates at a maximum of 28.8 MHz. Multiple components can share the bus to communicate…

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Arasan In Year 2013 – Moving Forward

January 8th, 2013

Tikuli Dogra Technical Writing and Internet Marketing Now that the holidays are over, it is time to take a glimpse into 2013. Arasan will be announcing new products to continue its dominance in the MIPI and Storage markets with products like Mobile Express, SSIC, M-PHY Gear 3, eMMC5.0, and DSI-2; and Analog products in geometries…

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Looking Back

December 30th, 2012

Tikuli Dogra Technical Writing and Internet Marketing As we approach the end of another calendar year, we can reflect over the past and look forward to the future.  2012 was yet another exciting year here at Arasan. First of all I would like to thank all our partners, customers and well wishers for their continuous…

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Meet the Bloggers


Andrew Haines
Vice President World Wide Marketing

Mr. Haines has over 30 years experience in marketing high-technology semiconductor and electronic design automation products. He has extensive experience in successful marketing organization development, positioning for the IPO, business strategy development, new product planning, product marketing, marketing communications and OEM license negotiation. While at Synplicity he directed the marketing activities from initial market entry through the successful IPO and then led the marketing effort for Synplicity as a public company. He holds a B.S. in Physics from the University of Wisconsin.





Sam Beal
Internet Marketing Manager

Sam has 30+ years in technical marketing and engineering in a range of semiconductor, solar and software with extenstive experience in ASIC, FPGA, and Multi-chip (2.5D) technology. He is an entrepreneur, blogger and advisor. His current focus is web technology and business intelligence.





Tikuli Dogra
Internet Marketing Assistant

Tikuli is a author and one of the top bloggers in New Delhi. She is a Wordpress site administrator and specialist in Google Analytics, Google Adwords and search engine optimization.





Chari Santhanum
Director of Digital Design

Chari has a deep background in digital IP design and management. He is responsible for all of Arasan’s digital IP core and hardware development platform engineering. He has over 20+ years of management experience in the semiconductor industry. Most recently he was Director of Engineering at Synopsys where he was responsible for the USB Digital IP cores. Earlier, he played a leading role in building the leading USB IP from startup to a multimillion dollar revenue level. He has also held engineering management positions at InSilicon, Phoenix, Sand Microelectronics, LSI Logic and Viewlogic Systems. Chari has a B.S. in Physics form Fergusson College, Pune, India and a BSEE from the Indian Institute of Science, Bangalore, India.





Yuping Chung
Mobile Storage Product Manager

Yuping has 20+ years of product marketing and hands-on engineering experience. He is an industry expert in solid state storage systems, flash storage controllers, memory ICs, NAND flash, DRAM, SRAM, high performance serial interfaces, MIPI PHY, UFS, SATA, USB, PCIe, etc. He represents Arasan in JEDEC, SDA and UFSA meetings. He holds an MSEE and an MS, Environmental Engineering from Oklahoma State Univerity.