Social media is continuously evolving and expanding.  How do marketing executives, especially in electronic high tech, choose the right shared media channel?  Facebook with 1 billion members is the largest social media site and a proven marketing channel for consumer goods. Twitter is the king of microblogging with 200 million active users. While a boon for journalists and celebrities, it’s use for technical marketing is doubtful. Google is integrating their social network (Google+) into all aspects of their business, including search.  The usefulness for business isn’t clear, but companies cannot ignore Google+. According to HubSpot, LinkedIn Lead generation is 277% more effective than FB or Twitter.

LinkedIn Is For Companies Too

With over 200 million members, LinkedIn is the leading social networking site for professionals. People join LinkedIn to showcase their career, work expertise and find content and  information to make their professional lives better. Businesses who target other businesses (B2B) will naturally find a higher concentration of their target market on LinkedIn. A LinkedIn visitor is more likely to be in a business-focused mindset, so business’ content will perform better. Two million companies have a page on LinkedIn.  A LinkedIn Company Page provides a fantastic opportunity to promote products and services, recruit top talent, and share important and useful updates.

LinkedIn provides a product and services focus, absent from other social platforms. Recommendations and the details of products and services a company offers gets the attention of a targeted audience looking for a specific product.  A typical LinkedIn company page can contain Overview, Products, Insights, Careers and Updates.

Overview

A compelling overview section can yield great results by luring a potential customer to your website. Apart from the description of your business in “About Me”, this section offers  New Updates, Job Openings, New Hires, Product Launches, ebooks, Documents, Webinar information and any key news related to the company or industry that can become an instant lead generation tool. Though not all queries may turn to leads but it is worth a gamble.

From the cover picture to all the other sections ‘Overview’ has unlimited choices of what you want to project. Always write the “About Me” effectively with prominent product related keywords so your page can be found in relevant searches.

Updates

Authorized representatives (admins) can post corporate updates directly from the page.  They can define specific updates as “featured” to highlight at the top of the Company Page. For example, you can promote an event by making it a featured update for more people to view it.

You can also monitor comments, likes, shares, and clicks. The “target update” feature restricts specific updates to targeted members of your follower audience (by employee or non-employee, company size, industry, function, seniority, or geography). Keep the content on your LinkedIn Company Page fresh and meaningful, and actively engage your followers. Metrics depicting impressions, clicks and the visitor engagement level will help you measure effectiveness of content and updates.

Products and Services

LinkedIn members can write reviews and recommendations of your products and services. Recommendations have a powerful influence. Displayed immediately after the banner they reinforce your company’s product value. Request reviews from customer members and display them with pride.

Choose the way you display your products

You can choose to list your most important product first and then follow with others to attract potential customers. The first product is also displayed as featured content in the sidebar of your home page. So, naturally you should make it the one you want to promote on home page too.

Career tab

The Career section is a paid service and can be an effective part of a company’s hiring strategy. You can post job openings, map your company’s growth, mention awards, and add images and employee or client testimonial videos. Tailor your content for the candidate in the right context. According to LinkedIn, using your employment brand to target the best people for your company reduces the cost per hire. You can build an ongoing rapport with candidates through this tab’s multiple touch-points.

Employee engagement

Encourage your employees to create personal profiles and join relevant groups. They automatically become members of the company page, effectively sharing company page content with their individual networks.

LinkedIn Advertising

LinkedIn offers paid advertising for your Company Page with cost per click (CPC) and cost per impression (CPM) options. Targeted ads allow you to reach beyond personal networks to select visitors. For instance you can target VPs of Engineering in select industries in select geographic regions.

Links and Page promotions

Adding the Follow button or LinkedIn Badge to your website makes it easier for the visitor to connect with you and stay updated on company updates. You can employ other marketing techniques like promoting your page through email newsletter, blog, via twitter, FB, G+ and other networks to make access easy for people who wish to know more about your company.

Managing Insights

LinkedIn company page provides two types of insights which can help you fine tune your messages and increase your engagement. Use Follower Insights to gain a deeper understanding of your follower base, community growth, and engagement levels. Use Page Insight to access valuable information which can be useful for your HR manager who can utilize this data to find out how many prospective candidates are looking for employment opportunities with your company.

Summary

All media channels require management. Persistence, experimentation and measurement are the keys to get the most out of your LinkedIn company page. Are you benefiting from the new features on Arasan’s LinkedIn Company Page ? Do share your experience with us.

 San Jose, California – June 12, 2013 - Arasan Chip Systems, Inc. (“Arasan”), a leading provider of Total IP Solutions, announced today the release of its SSIC Adapter IP, supporting the USB 3.0 specification for USB Superspeed Inter-Chip (SSIC).

The SSIC IP provides low power, high speed chip to chip interconnect which leverages existing investments in USB software and system investments.  High performance and reduced power are achieved by using the MIPI® M-PHY℠ as the physical layer interface. Leveraging the MIPI
M-PHY power management, the SSIC interface lowers the active power and idle power. The SSIC adapter layer IP is optimized for power, area, and EMI robustness for embedded inter-chip interfaces.

“We are known for our strong position in the SD/eMMC and MIPI IP markets, but most customers are not aware of our commitment to offering superior support”, said Andrew Haines, Vice President of worldwide Marketing at Arasan. “Support at Arasan is provided by development engineers working on the product, guaranteeing the customer will be communicating with someone who has the highest level of knowledge. This level of support is standard, regardless of where the support request is coming from.”

Arasan’s Superspeed Inter-Chip controller is a PHY adapter layer that provides a bridge between a USB 3.0 Host, Device or OTG controllers’ PIPE interface and the MIPI M-PHY RMMI interface.  The Arasan USB 3.0 SSIC controller interfaces directly to Arasan’s MIPI M-PHY IP to implement the SSIC adaptation to the USB 3.0 PIPE interface.

The Arasan USB 3.0 SSIC controller is compliant with the “Super Speed Inter-Chip” supplement to the USB revision 3.0 specification, version 1.0 and the MIPI M-PHY specification revision 3.0-r.03 and provides an effective data rate of up to 5.0 Gbps per lane over 1 to 4 lanes of M-PHY. The Arasan USB 3.0 SSIC controller interfaces to the USB 3.0 Device or Host controller with PIPE3 interface at 8/16/32-bit data width.

Availability

The Arasan SSIC controller is available now and is licensed as RTL or as GDSII when delivered with Arasan’s Type 1 M-PHY.   The deliverables include verification IP and world-wide support.

About Arasan            

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications.   Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers, and optional customization services for MIPI, USB, UFS, SD, SDIO, MMC/eMMC, UFS, and many other popular standards.  Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP, delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration, including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services.   Based in San Jose, CA, USA, Arasan Chip Systems has a 18 year track record of IP and IP standards development leadership.

In 2002 few people outside of Steve Jobs, could have predicted the iPhone. But a forward-looking technology CEO could expect Moore’s Law to extend into portable devices as it did with PCs. While 2G and 2.5G cellular phones were shipping in the hundreds of millions, the features were rather primitive. 3G, 4G, WiFi, Bluetooth, etc. were not available. The mega-pixel cameras, displays, and HD video capability of a modern smartphone were stuff of dreams.

That same year Arasan and his core team began its journey to deliver silicon intellectual property (IP) for portable electronics. The focus was not just on delivering IP Cores, but customer relationships and awareness of trends and evolving standards for portable electronics.

Arasan acquired the specifications from the SD Card Association (an apex body constituting Panasonic, SanDisk, and Matsushita) and entered the SD card market. SDIO, based on the SD standard, enabled add-on cards. While early adoption of the SD card and SDIO interface was limited to PDA and gaming systems, ACS established SDIO as a viable IP product for mobile devices. The first major break came when WiFi ICs using SDIO became a de-facto standard in mobile applications. SDIO has since evolved to support additional wireless standards like GPS, Bluetooth, WiMax, 3G, etc.

ACS actively participates and contributes to a number of major standards groups. In 2005, ACS pioneered the universal card host controller combing SD, SDIO and MMC. After joining JEDEC in 2008 eMMC support was added to the controller. Today the “3MCR” is the leading host memory card controller in mobile computing.

ACS was one of the first companies to join the MIPI Alliance and to contribute to the initial introductions of standards like DSI, CSI, Unipro, and SLIMBus. The high-speed serial interface required by many MIPI standards, led Arasan to invest in analog design – resources and mixed signal methodology for MIPI D-PHY and M-PHY. Today the largest microprocessor manufacturer and the leading suppliers of chipsets to cell phone companies are licensees of ACS’s MIPI based products.
First to design, first to market with a “Total IP Solution” has been Arasan’s goal from the formative years, and a key reason for making ACS the leader in mobile connectivity and mobile storage. The company prides itself on deep domain and system expertise. As a result ACS provides IP Cores with verification IP, software drivers and stacks, and validation platforms to enable customer success. Arasan Chip Systems established a reputation of the highest quality, unprecedented support, and a unique personal touch.

Mobile computing technology is constantly evolving to meet insatiable market demands for more features like higher resolution displays, multiple cameras, new WiFi standards, etc. To support these features, high-speed serial (SERDES) interfaces will drive growth in silicon IP (for example SSIC and Mobile PCIe, which will use the MIPI M-PHY). ACS customer engagements help tremendously to gauge these emerging trends, and to select future product offerings.

This post appeared on SemiWiki.com on May 26, 2013

Arasan Chip System offers  a challenging and rewarding work environment in delivering  leading edge technology for the Mobile industry. As part of the expanding growth in this segment ACS is looking for a senior ASIC digital design engineer.

The candidate will have the opportunity to develop IP cores used in Mobile storage and Mobile connectivity.

Candidate must have a BSEE with 7 to 10 yrs  or MSEE with 5 to 10 years ASIC design and verification experience. Candidate must be motivated, results oriented with a proven track record  in one or more of these areas:

• Protocol expertise in an interconnect standards such as  MIPI, USB, PCIE, JEDEC.
• Protocol expertise in system bus standards such as AXI/AHB.
• Developing System Architecture and/or module  level Microarchitecture specifications.
• Hands-on experience with Verilog RTL coding and debug.
• Problem solving and analytical skills.
• FPGA prototype  debug and system bring up skills; expertise with debug equipment such as analyzers and scopes.
• Good written and spoken communication skills and technical documentation skills.
• Technical leadership and project management skills.

Send Application to DesignJobs@nullarasan.com

Job Description

• Development of high speed SERDES for MIPI, D-PHY and M-PHY applications, with an extension to other projects such as; USHII, USB 2.0 and USB 3.0.
• Architecture definition, schematic generation, layout generation, blocks assembly, verification, and lab evaluation.
• Provide technical interface to customers, milestone and deliveries.
• Responsible for technical leadership and mentoring of junior design engineers.
• Will be required to seek and encourage new approaches and architectures for Market advantage.
• Ensure on time delivery and quality of PHY IP and active involvement in problem solving & implementing opportunities for improvement.
• Interfacing / interacting with other development teams.

View the full job description here.

Send Application to Analogjobs@nullarasan.com

Job Description:

• 6- 10+ years design experience in CMOS Analog / Mixed Signal Circuit Design using advance digital process technology.
• Experience in at least one of these high speed interfaces USB2.0, USB3.0, D-PHY, M-PHYI, M-PHYII, USHII, PCI express, SATA etc
• Strong fundamental understanding of transistor devices and analog transistor level design
• Hands on design experienced in high speed low jitter PLL, DLL , transmitters, receivers, equalization, oscillator, biasing circuits, bandgap references, regulators, op-amps and high speed clocking circuits.
• Experience in usage of IC design tools like Cadence / Mentor for Analog Circuit Design, Circuit Simulation, System Simulation, and Layout design, Physical Design, Physical Verification, Parasitic Extraction and Full Chip Verification.
• Scripting Skills (Perl) as well as modeling and design skills in Verilog/Verilog AMS
• Will be required to work independently with limited supervision and be a team player

View the full job description here.

Send Application to Analogjobs@nullarasan.com

Download the full job descriptionhere

Send Application to Marketingjobs@nullarasan.com

LOCATION – Santa Clara, CA

EVENT DATE - May 1-2, 2013

Yuping Chung, Product Markting Manager at Arasan, will present:

“Design Considerations of eMMC & UFS Controllers”

 1.       Understand the technical detail of UFS and eMMC physical interface

 2.       Understand the importance of compliance and interoperability of eMMC and UFS

 3.       Understand the right IP and tools for designing robust UFS and eMMC controllers