As we approach the end of another calendar year, we can reflect over the past and look forward to the future. 2012 was yet another exciting year here at Arasan. First of all I would like to thank all our partners, customers and well wishers for their continuous support. The mobile computing landscape continues to evolve and impact the business of semiconductor Intellectual Property. For us, the year 2012 began with strengthening the ‘Arasan’ brand by launching a new website and logo. We expanded our network in Europe and added new partners in Russia. All through the year we experienced rapid growth in our MIPI product line with diverse customers buying a broader selection of our MIPI interfaces including LLI, CSI-2, DSI, D-PHY, M-PHY, and SLIMbus. part from these we also announced Industry’s fastest SD3.0 complaint Hardware Validation Platform. HVPs are key elements in Arasan’s SD Total IP Solutions. This momentum urged us to work harder to provide the silicon proven IPs despite a very tight schedule. We further diversified our Ethernet portfolio and strengthened our position in USB market. We are the only IP provider offering a complete USB solution to the market; USB Digital IP, PHY, HSIC PHY, Stack, and Drivers, the complete, single-source solution for guaranteed compatibility and interoperability. So, can the year 2013 be called the break out year for USB (UB3.0, Super speed USB) or is it is too early to predict that? It was an uphill task to keep up with the fast changing trends of the industry, new emerging standards by JEDEC and MIPI and upgrade our portfolios keeping in mind our 16 year track record of IP and IP standards development leadership. The year 2012 saw many new releases/ deliveries
- Unipro1.41
- UFS,
- CSI3
- LLI
- MPHY
- SD4.0 Host and Device
- eMMC4.51 Host and Device
New alliances and collaborations with Faraday Technology , Sonics Inc., Granite River Lab, and BitifEye made the year 2012 very productive and exciting for us and it all paid off well by the end of the year. In an effort to keep ourselves abreast with constantly changing standards and functionality we attended member meetings with MIPI, JEDEC and SD Association and participated in conferences like DAC, Flash Memory Summit, ARM Tech Con, and Mobile Expo Asia etc. As the leader in Total IP solutions, Arasan will continue to invest in the markets serving mobile computing in the coming year. Written by Tikuli Dogra